TOWS MATRIX MODEL OF STRATEGIC PLANNING

TARGET AUDIENCE: Board Directors, Head of the Organisation, & Unit/Dept. for Strategic Planning

DESCRIPTION

Rapid and intense changes occurring inside and outside the organisation, coupled with competing demands from varying stakeholders result in many organisations loosing grasp of the process of strategic planning and execution. The sequence becomes muddled and ends up becoming series of back and forth iterations between levels of the organisation, between people and between planning processes. But studies have shown that following a structured strategic planning and execution process can result in achieving high performance.

This training provides a structured approach to strategic planning, allowing for workable plans and implementation strategies that can lead to the achievement of mission critical goals. The model is the “TOWS Matrix Model” adopted from “Long Range Planning” by H. Welrich with elements of Balanced Scorecard, as well as knowledge gathered from more than two decades of facilitating over 500 Strategic Planning and Management Retreats

TRAINING OBJECTIVES

  • Present the “TOWS Matrix Model of Strategic Planning” and help participants learn how to apply it in their organization
  • Present the Tools and Forms to be used in the TOWS Matrix Model
  • Present hands-on experience in applying this mode

LEARNING OUTCOMES

After attending this workshop, participants will be able to:

  • Understand the TOWS Matrix Model and apply it in Strategic Planning
  • Participate in the Strategic Planning process for their Organization
  • Understand how to clarify or develop their organisation core ideology
  • Generate a strategic plan that integrates numerous business issues, functions and resources for effective action and set goals and indicators and create alignment throughout the organisation
CURRICULUM
DAY ONE
Introduction to Strategy Planning, concepts and basic Theories

Retooling the Core Ideology (Mission, Vision and Values)
DAY TWO
Concepts of Corporate Strategy

Concepts of Comparative Strategy

Setting Objectives and Goals, and Strategic Initiatives

Understanding Indicators (KPIs, Leading and Lagging Indicators)
DAY THREE
Introduction to the TOWS Matrix Model of Strategic Planning

Generating the TOWS Matrix (Opportunities, Weaknesses and Strengths)

Generate the SFAS Table (External Factors Analysis)
Generate the IFAS Table (Internal Factors Analysis)
DAY FOUR
Generating the TOWS Matrix (Opportunities, Weakness and Strengths)- Continued

Generating the SFAM (Strategic Factors Analysis Matrix)
Putting it all together and ensuring alignment

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